What does it apply to?
Wyoming amended its existing political advertising laws to include online political advertising. (Wyo. Stat. Ann. § 22-25-110 (LEXIS through 2019 General Session)). The law applies to campaign advertising made by candidates, candidate campaign committees, political action committees, political party committees, and other organizations that make electioneering communications or independent expenditures. (§ 22-25-110(a)).
What are the disclaimer requirements?
Campaign advertising purchased and placed online by one of the above parties must state the name of the candidate, committee, or organization that bought the ad using the language “paid for by.” (§ 22-25-110(a)(iv)). If the ad’s size makes this disclaimer unworkable, the sponsorship disclaimer must be given via a hyperlink. (§ 22-25-110(a)(iv)).
Definitions for Wyoming:
An electioneering communication is a communication that clearly identifies a candidate or ballot proposition, does not “expressly advocate the nomination, election or defeat of the candidate or the adoption or defeat of the ballot proposition,” can only be understood as advocating for or against the candidate or proposition, and targets voters that would be in the candidate’s district or affected by the proposition, if the communication is “made within thirty (30) calendar days of a primary election, sixty (60) calendar days of a general election or twenty-one (21) calendar days of any special election.” (§ 22-25-101(c)(i)).
An independent expenditure is a communication that expressly advocates for the “[n]omination, election or defeat of a candidate” or the “[a]doption or defeat of a ballot proposition” and is made without consulting “candidate, candidate’s campaign committee or the agent of a candidate or candidate’s campaign committee.” (§ 22-25-101(c)(iii)).