What does it apply to?
Although Nevada law does not expressly apply to online political advertising, an analysis of Nevada’s political advertising regulations is included here because Google will not accept ads about state and local candidates or ballot measures in Nevada.
Nevada law applies to statements that are purchased by a candidate, political party, or political action committee; “published within 60 days before a general election or special election or 30 days before a primary election; [and] expressly advocates” for or against a candidate. (Nev. Rev. Stat. § 294A.347(1) (Nevada Legislature, Statutes of Nevada through 2017). Nevada law also applies to “general public political advertising” purchased by a person, political party committee, or political action committee for $100 or more that expressly advocates for or against a candidate or solicits contributions. (§ 294A.348(1)).
What are the disclaimer requirements?
Statements that (1) are published within 60 days before a general election, 60 days before a special election, or 30 days before a primary election; (2) expressly advocate for or against a candidate; and (3) are published for a fee paid by a candidate, political party, or political action committee must state that the ad was published for a fee and the name of the person or group who paid that fee. (§ 294A.347(1)). Candidates publishing statements that contain the candidate’s name within this time period can comply with the disclaimer requirement by listing the name of the candidate. (§ 294A.347(2)).
Communications purchased by a person, political action committee, or political party that costs more than $100 and either expressly advocates for or against a candidate or solicits contributions must state the name of the person or committee who paid for the advertising. (§ 294A.348(1)). If this communication is approved by a candidate, it must also disclose that approval along with the “address, telephone number, and Internet address, if any, of the person [or committee] that paid for the communication.” (§ 294A.348(2)).
What responsibilities do platforms have?
Those that disseminate political advertising for or against a candidate, for someone other than a candidate, or for or against a ballot question must keep public records about that advertising for at least 10 days before and 30 days after each election. (§ 294A.370(1)). These records should be arranged alphabetically by the name of the ad’s purchaser and include the cost of the advertising. (§§ 294A.370(1)-(2)).
Have platforms placed any restrictions on ads from this state?
Currently, Google will not accept ads about ballot measures or state or local candidates in Nevada. Visit our platform policies page for more information about platform policies related to political advertising.